Full Service Retro 60's & 70's Station flips format to (Retro 24.7 Radio) 60's 70's format.
By:Dave Anthony (Metro Cities Broadcasting)
Word has been buzzing around that one of Clear Channel or Infinity stations in Pittsburgh may possibly flip formats to a new hot music format called "24.7" . On Thursday September 1st at 10:35 PM it happened . MetroCities Broadcast Communications of Pittsburgh ,owner of 2 top rated Internet radio stations flipped full service flag ship station WRTRO Retro 60s & 70s to a style Retro format call Retro 24.7 60's 70's radio.
At 6:45 PM on August 31st WRTRO signed off for audio upgrades to High Definition (HD)-MP3Pro and would be back on the air in 24 hours or less. Thursday evening At 10:35 PM when the station came back on the air the full service sound of Retro 60s & 70s format sound was gone and went the way of WCBS-FM. Replaced with the new Retro 24.7 60s,70s Radio sound. Dave Anthony President and General Manager of MetroCities Broadcast Communications of Pittsburgh stated that "the new mega "Retro 24.7" 60s,70s format has been under intense development. It was a tough decision to change formats with a #1 rated station and a full service format. Times change and it was time to make that change and move with the times , industry and to develop a new innovative product that will have maximum impact for our listeners in a very positive, entertaining way and serve a larger age group up to the last of the baby boomer era . The previous retro format being full service focused on a retro 60s & 70s music style plus special programs, information and news related segments . The new format Retro 24.7 60s, 70s will not be full service and will focus on maximum music content. Dave stated that "It is an exciting new change and that the new mega music sound of "Retro 24.7" 60s, 70s format is the Internets retro "JACK" format sound.the mega music"Retro" sound is not a "JACK" Format. The difference is that the Retro 24.7 60s, 70s format will span 2 decades from the 60s to 1979 and have a completely original sound and identity of it's own . The station will retain it's current volunteer station staff of Rick Martin Assistant promotions, Assistant Music director and staff announcer. As well as Coleen Tudor, and Jim Tudor - Assistant Music Director and Promotions Director . No Call letter change from the current WRTRO calls will occur. The new Retro 24.7 60s 70s web site will remain at - http://www.wrtro.com.
Copyright 2005 MetroCities Communications
Posted by e-hits-info
at 11:17 PM EDT
Updated: Saturday, 30 December 2006 4:53 PM EST
